As you can see, we’ve been going through a lot of changes in a short period of time here at Burdeen’s. From a store expansion about to break ground to a brand new site, Matt Burdeen has invested a lot in the health of his family business. Well, he wasn’t done there. Recently, we rolled out the newest member of our high end watch family – German luxury brand A. Lange & Söhne.
While we do have some experience with German brands from our time as a Glashütte Original Authorized Dealer, A. Lange & Söhne takes German luxury to a whole new level. Why? The exclusivity of the brand is much higher. Glashütte has a worldwide annual production of about 8,000 units per year – very exclusive indeed; meanwhile, A. Lange & Söhne creates just 4,000 worldwide with just 750 units making their way to the United States – spread across just 25 Authorized Dealers.
Privileged Group of Enthusiasts
That means each Authorized Dealer is allotted an about 30 watches per year – including Burdeen’s Jewelry. Why are these numbers important? Well, if you buy any Lange watch, whether it’s a Lange 1, a Saxonia Thin or a something more substantial like a Saxionia Datograph Perpetual Tourbillon, you will find yourself in an extremely exclusive club of owners.
Every collector that buys a piece already has the next piece in their head – or is at least shopping for their next one; the hunt is never finished. Adding a Lange to your collection is a rite of passage and one that elevates you past normal watch enthusiasts to a Watch Idiot Savant.
Who Are You Calling “Idiot?”
All over the watch collector forums, you will find the letters “WIS.” Those letters are affectionately used for the best, most highly-respected watch collectors out there and it’s a rank that few of us truly reach – even if many of us use the term to describe ourselves. However, if you want to reach WIS status, if there is one watch to add to your collection, it’s A. Lange & Söhne.
Well, there are many reasons why starting with torture testing. Each and every Lange watch is mercilously put through 100 years of simulated wear and tear – including jostling, drops, hits and more – before it is shipped to Authorized Dealers like Burdeen’s Jewelry. After all of this torture, the watch movement is torn down, broken parts are replaced, repolished and rebuilt for shipment.
This torture shows the incredible amount of quality that goes into Lange pieces that just isn’t present in other luxury brands. They are meant to be passed down for generations – and that is why they are put through hell – before they ever make it to your wrist.
Harmony in Every Timepiece
You’ll also notice that every watch in our store and every other Lange dealer shows the 25th as the date. There’s a very specific reason behind that.
The first four A. Lange & Söhne watches were presented on October 24, 1994, hoping that they would make it into the papers for the 25th, showing the actual date of the paper. Sure enough, they were. In order to pay homage to that gamble, we set all of our watches to that date.
There is another number that’s always the same in every Authorized Dealer like Burdeen’s. On the Zeitwerk Striking Time, the time is always set to 7:52 instead of the traditional 10:10 that most watches are set to. Why? Well, the ‘digital’ numerals are inspired by a famous five-minute clock from Johann Friedrich Gutkaes and Ferdinand A. Lange in the Semper Opera House.
Exactly eight minutes before every opera starts (at 7:52) a ringing of these bells, reminds the guests to take their seats. Come in to Burdeen’s Jewelry and see if our word rings true.
A. Lange & Söhne creates truly incredible pieces including the Lange 1, Saxonia Thin, 1815 Up/Down, Datograph Up Down and more. If you love watches, you’re going to love Lange. Come in and you’ll see why.