Baselworld Day One: Updated Superocean, Navitimer from Breitling

Breitling Baselworld Watches Header

Breitling made a splash at this year’s Baselworld with the all-new Navitimer Rattrapante, Colt Skyracer with its Breitlight case & low price point; redesigned Ceramic Superocean Heritage and a slew of Chronomats including this Blacksteel with a yellow face.

The more things change, the more they stay the same for Breitling at Baselworld. Much like other Swiss watch brands, Breitling came out with multiple updates for their best-selling lines including the Navitimer, Colt, Chronomat, and Superocean Heritage. Breitling went beyond the addition of a couple of new colored dials and fonts (we’re looking at you, Rolex) Breitling made some meaningful changes of their lines.

Subtle, but massive alterations

Speaking of Rolex, Breitling followed the biggest luxury brand’s lead with its Superocean Heritage line. A layman probably wouldn’t be able to see any differences between the outgoing Heritages and the all-new lines. But, if you’re an enthusiast, or, if you’re an owner, the new one is simply a better watch all-around. Why? Well, it all starts at the bezel.

Swiss watch brands from Rolex to Omega to Breitling to Chanel have been migrating away from stainless steel to ceramic for their bezels for one reason: they don’t scratch. Titanium watches were all the rage in the 00′s, but owners quickly found out the hard way that even though titanium is one of the hardest (and most durable) metals known to man, it scratches easily when subjected to the rigors of being placed on the wrist.

Breitling Superocean Heritage

Breitling’s all-new Superocean Heritage has several new features including a more durable ceramic bezel, new movement and a new color.

This all-new Heritage will sport an all-new ceramic bezel starting with one of three colors for both the 42mm and 46mm sizes: Volcano Black, Gun Blue and Copperhead Bronze. While black and blue have long been a staple for this watch, bronze is a newcomer for the Heritage line. As one of the volume lines for Breitling, it certainly made a big splash at this year’s Baselworld.

Navitimer will not be forgotten 

As always, Breitling had its fair share of Navitimers on-hand for Basel but the big story was the Rattrapante. With its all-new in-house B03 movement and its split-seconds chronograph, this Navi is sure to be a classic. While Breitling has had split-seconds chronos before, this is the first time the brand has used its own movement.

Like the Superocean, the new Rattrapante went with bronze as its all-new color. The new watch is available in both stainless steel as well as a Limited Edition gold version. Whichever you choose, this will be an excellent watch for collectors and newcomers to Breitling, alike.

Baselworld Navitimers

Navitimer Rattrapante & this all-black Navitimer 01 were the stars of the show at Baselworld

Sure, the Rattrapante got all of the press for Basel, but believe it or not, it wasn’t the only Navi that Breitling brought to the show. Breitling created an absolutely stunning black dialed version of its Navitimer 01 that recalled its recent Panamerican Black and Navitimer 1884 Limited Editions with their black dial, black subdials and black slide rule. If you ever wanted a “murdered out “Navitimer,” then this is about your fifth shot at it. But, to be fair, this is your first shot at an actual black dialed 01 – not one with a gray dial (like the Stratos Gray); not one with a heavily-modified Valjoux movement (like the Navitimer 1884) or one with two subdials and a black case (like the Black steel).

So, yes, black cases and dials may be a thing for Breitling, but it seems they’re not getting off of that train anytime soon. And, this 01 is plenty different from similar watches to blaze its own trail.

Blazing new trails for Breitling

One of the more under-reported stories to come out of Basel was the fact that Breitling is trying to blaze new trails with its new entry level watch: the Colt Skyracer. Made from Breitlight and paired with a Superquartz movement and a rubber strap, this watch has a retail price of just $2,000.

We believe that this may be Breitling’s stab at capturing the ever-elusive Millenial market. While other Swiss watch brands are trying to wow them by effectively copying the Apple Watch (looking at you, Tag Heuer), Breitling is moving in a different direction: realizing the product that they make is essentially men’s luxury jewelry and instead of fighting a losing battle against Apple, they are making their product affordable for new luxury buyers who are moving beyond the smartwatches and just entering the high end watch market.

Now, with the Breitlight material, Breitling is now capable of creating an affordable watch that will appeal to a new demographic that will grow up with the brand and eventually grow into more prestigious lines as they earn more money.

Tell us what you think about Breitling’s Baselworld choices by emailing us at dan@burdeens.com.

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Pre-Baselworld 2017: Omega Rumors – Reincarnated Railmaster

Reincarnated Omega Railmaster

With Baselworld so close, we can’t get it off of our mind even after covering our Breitling desires, so we’ll just push forward with another one of our brands. Now, keep in mind that even as an Authorized Dealer, our brands don’t tell us anything about what’s about to come out in their big shows. Whether it’s SIHH or Baselworld, we’re just as in the dark as you are.

While Omega did give us a pre-Basel appetizer in the form of the Speedmaster Moonwatch Automatic Master Chronometer, complete with its Caliber 9900 movement, we highly doubt that Omega is done there.

Why? Because Omega just released the following teaser video via Facebook:

https://www.facebook.com/omega/videos/10154967899142211/

Railmaster 1

As you can see from our screenshot, the movement is a Co-Axial 8806. This movement was previously used on the Omega Speedmaster ’57 60th Anniversary Limited Edition. Like many Omega’s Aqua Terra 15,000 Gauss, the 8806 is resistant to magnetic fields up 15,000 gauss, putting Rolex’s famed Milgauss and its 1,000 Gauss protection to shame – and Omega doesn’t even brag about it.

So, what do we think this all new watch will be?

Given the train sound effects, the lack of a date or any other complications as well as the pointy hands teased in this video, we believe this watch will be a reincarnation of the Omega Railmaster. If you’ll remember, this watch was discontinued in the beginning of the decade when Omega was still using ETA movements as opposed to in-house movements. After the watch was discontinued, the Aqua Terra took its place with in-house movements as a suitable dress watch in Omega’s Seamaster lineup.

Railmaster 3

Why reincarnate the Railmaster name?

So why bring it back? As Omega has been moving steadily up-market for the last decade or so, it has almost left Omega-philes that loved the brand and could afford it before behind. While in-house movements are a great thing, other brands such as Rolex (with its Oyster Perpetual 39 No-Date); Breitling with its soon-to-be-released Breitlight Avenger are all rolling out or finding success with entry level models that are low on complications and price, but high on character. Omega has no such entry level watch beyond standard Seamaster and the aggressive Speedmaster Racing.

We believe that this move is due to a market that confounds the Swiss watch market: Millenials. While Tag Heuer has rolled out a smartwatch to draw in Millenials with help from Google, Omega, Rolex and Breitling are all taking a different approach: realizing that high end watches are no longer high end timekeeping devices, but high end jewelry. In order to snare a younger audience, you must make these pieces semi-affordable for an audience that’s only starting to earn money.

That’s where the reincarnated Railmaster comes in. Kudos to you, Omega. Of course, this may all be conjecture and this may not be a Railmaster after all. Or Omega could just be remaking this watch because the Railmaster has become a cult classic in just over a decade and the company has simply decided to take advantage of the excitement the watch organically created. Whatever the reason, we hope it becomes a smashing success.

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Pre-Baselworld 2017: Breitling Hopes & Desires

160107123034-breitling-3-exlarge-169

Another year, another Baselworld. Even as a Breitling Authorized Dealer, we’re never too sure what’s coming around the corner for our oldest brand. Now, there are a few definites heading into the 2017 Baselworld for Breitling: 1. There will be a 46mm Navitimer 01. 2. Breitling is rolling out a Breitlight version of the Colt Skyracer – and word around is that it will be one of the most inexpensive watches in the Bretiling lineup.

Why are these pieces of news so important? Well, the 01’s new size is important because this 46mm version of the Navi marries the best Navitimer with the watch’s most attractive size – how could this possibly go wrong? As for the Breitlight Skyracer, this watch may be the entry level watch that Breitling has been looking for – perfect for young people looking to get into the Swiss watch collecting hobby. As more people look at watches just for the decoration and not for timekeeping, watches like the new Skyracer are essential in a watchmaker’s lineup.

Beyond the Navitimer and Skyracer, we’re unsure what else is coming down the Breitling pipeline. But, if we were in control, there are a few ‘colorful’ things that we might try at one of our favorite brands.

We would be so excited if Breitling would make a Navitimer 01 Blacksteel & Super Avenger II Blacksteel - with a Blacksteel bracelt.

We would be so excited if Breitling would make a Navitimer 01 Blacksteel & Super Avenger II Blacksteel – with a Blacksteel bracelt.

ROY G. BIV

What do we want? More colors! Breitling has made its name by offering choice upon delivery and recently they’ve made an effort to ‘Black Steel’ almost every watch in their lineup. But maybe they haven’t quite gone far enough. While Black Steel Cases are a welcome respite from your average polished Breitling case, we would love to see a Black Steel version of every bracelet. Some wearers would rather have bracelets than croc, leather or rubber strap and keeping the ‘murdered’ out look would be spectacular in 2017 and beyond.

Thus far, Breitling has offered just a black rubber variant of its Ocean Classic bracelet. We want the real deal for every black watch that offers the Ocean classic. Black Transocean? You get a Blacksteel Ocean Classic! Chronoliner? Transocean? Everybody gets a Blacksteel Ocean Classic!

Like we said, what sets Breitling apart from other high end watch brands is not necessarily the in-house 01 Movement; it’s not the fact that they get their movements certified – it’s the fact that you get to customize your watch right from the get-go.

We believe there's room in Breitling's Superocean lineup for more colors. Make it happen!

We believe there’s room in Breitling’s Superocean lineup for more colors. Make it happen!

‘Diving’ in head-first

That said, Blacksteel isn’t the only color that we want. Omega made a fortune on its Planet Ocean lineup by offering just about every color. We would love to see the same thing in it Superocean and Superocean Heritage diver lineups. While the Superocean Heritage lineup has a nice amount of choices with green, blue, black and gold, we believe that Breitling would hit it out of the park with even more choices.

While the Superoceans are extremely handsome in their own right, there should be rainbow of colors to choose from – especially with the Superocean II. With its polished case, it is attention-grabbing to say the least, but the bezel only comes in a few colors – gray, black, white and blue. While there is a red version of the watch, it comes with red subdials while the bezel stays in the same old black. We think this should change and Baselworld 2017 is the perfect chance to make a ‘splash’ with Breitling’s impressive line of divers.

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UN’s all-new Classic Sonata marries beautiful music & attainable price

Sonata

If only every alarm sounded this nice – perhaps we wouldn’t ever have been late to class! Ulysse Nardin’s redesigned Classic Sonata marries the classical styling and quality craftsmanship that UN is known for with a far more pleasing ‘cathedral chime’ than the chime from previous Classic Sonatas.

Beyond the sound, previous Sonatas had dials that were far busier than this current model. UN has found the beauty in simplicity with this watch. This one, better known as Reference 672-05/92 features a clean white or black 44mm dial with a stainless steel or rose gold case. The model that we got to play with was the stainless model with a white dial.

Driven by their in-house UN-67 automatic movement, this watch is an amazing piece of craftsmanship. The movement features a silicon escapement, hairspring and other innovative features that aren’t found on other high-end timepieces. Left alone, the watch will keep itself powered for 42 hours.

Out with buzz, in with the chime

One of the best features of the Classic Sonata is its all-new alarm. While previous UN Classic Sonatas featured a buzzing alarm, this model features a pleasant “cathedral gong” system. We made a video of the chiming sound so you can get the full effect:

As you can see, it is a much nicer sound than any buzz and it would be something that any watch enthusiast would want to show off. That said, getting the watch to chime the first time can be somewhat frustrating as you must set the alarm and wind up the alarm to full power. That said, changing time zones is incredibly easy. Time zones can change both forward and backwards with the push of a button.

Luckily, you also get the benefit of a display back, so you get the full benefit of seeing the beautiful movement. If you love chiming watches, or even just high-complication watches, then you’ll love the Classic Sonata.

If you want to take a look at it, we’ve got a stainless steel Sonata right here at Burdeen’s Jewelry. Give us a call at 800-656-0414.

 

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Navitimer 1884: Heart of a Champion

Navitimer 1884

These days, your eyes can be deceiving. At first glance, the Breitling Navitimer 1884 is just another Navitimer. In fact, a quick look might have you mistake this watch for the 01 Blacksteel or Stratos Gray variants. Another look might show the subdials at 12, 9 and 6 o’clock; telling you that it’s related to the less expensive Navitimer World and not one of the 01’s with their in-house movements.

However, upon closer inspection, the 1884 will yield plenty of surprises beyond its use of an off-the-shelf ETA Valjoux 7751 movement. Called the Breitling B21, the base movement might be common, but what a movement it is! Not only is this watch a Certified Chronometer (like all Breitlings), but features a slew of complications that simply aren’t found on most other timepieces.

Navitimer 1884

The Navitimer 1884 features an incredible amount of complications not seen on a Navi since the Navitimer 1461

Complications Galore

What do we mean by that? Well, the 1884 features not only the standard Navitimer chronograph and slide rule, but also Day, Date, Month & 24-Hour complications. The 24-hour clock is the subdial at 9 o’clock; the day and month are in the 12 o’clock subdial and the date is denoted by the crescent moon.

If you love complications, then this is the Navitimer to get over even the 01 variants. Minus a moonphase, this watch is one of the most sophisticated watches in the Breitling lineup and we might eve get this over the brand new 46 mm Navitimer 01. Why? Well, barring a leap-year, you won’t have to set this watch for three years if you keep it charged. Plus, this watch’s production is Limited to 1,884 (get it?) pieces worldwide with each piece numbered on the back of the case to commemorate Breitling’s founding in 1884.

Close to, but not perfect

We found that one of the most difficult aspects to get used to on the watch is the crescent moon date as well as the use of a separate tool to set the day function. While this practice is standard operating procedure on Swiss watches with complications beyond GMTs and chronographs, it is a bit of a pain to fish out a separate tool to set the day-date – and can be a bigger hassle if you have a multi-watch rotation or if you’re afraid that you’re going to lose the tool.

It’s 46 mm, but due to the shorter hands, wears somewhat larger than its brethren. Thanks to its black dial and short hands, it creates an optical illusion that makes the watch look more like the 48 mm Navitimer 01 GMT than the 46 mm Navitimer World that it shares a movement and measurement with.

This watch is truly one-of-a-kind – not only in the Breitling lineup, but in the Swiss watch world in general. While we got to wear it in the crocodile strap variants, the watch is also available with a rubber strap and Navitimer steel bracelet. Regardless of what you choose, this watch would be a welcome addition to any collector’s watch box – but you better hurry up, because given the limited production, there won’t be many left. But, lucky for you, we actually have in stock.

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Traci’s Fashion Tips: 2017 Academy Awards Jewelry Fashion Takeaways

Traci's Fashion Tips

While the 2017 Grammy Awards treated us to some of the best fashion of the year, it’s the Academy Awards that are known for fashion. This year was no different. Closer to home, I’ve found several shimmering original Burdeen’s Jewelry pieces that can be paired with similar fashion choices as the stars – and you won’t even have to fly out to Beverly Hills.

Check out some of our pieces of the rich and famous and remember to call me or email me at traci@burdeens.com. Or, if you want a more personal touch, we can set up a boutique experience at Burdeen’s Jewelry.

Let me help you make your Jewelry Wishes Come True!

 

–Traci Capp

 

DARBY STANCHFIELD

Darby’s choice of hot torquoise jewelry perfectly matched her blue eyes and would also pair for Spring and Summer jeans, dresses and any white fashion choices – whether it’s a dress, shirt, whatever!

Darby Stanchfield

Darby’s jewelry choices included a hot turquoise & diamond

 

EMMA STONE

Yellow Gold is so majestic when paired with the right dress – just like with Emma Stone’s choice to pair her Long Yellow Gold Earrings with her champagne colored dress. Movie icon Nicole Kidman also pulled off a similar look, but thanks to their similar fair skin tones, they both looked spectacular for the Academy Awards.

Emma Stone - Steve Granitz Wire Image

Emma Stone paired yellow gold earrings with a nude/champagne colored dress like Nicole Kidman

 

KARLIE KLOSS

After the Oscars, many fashionistas said that Karlie Kloss actually stole the show thanks to her pairing a Diamond Flower Cluster Choker, Bracelets and Earrings. This classic pairing would have been right at home on the red carpet in 2017…or 1957. Paired with flowing blonde hair and blue eyes, Karlie is a classic Hollywood starlet if I ever saw one!

Karlie Kloss

Karlie Kloss wearing a Diamond Flower Cluster choker, bracelet, earring

 KIRSTEN DUNST

Speaking of classic, Kirsten Dunst actually had her dress commissioned from a 1952 Christian Dior Haute Couture dress. Karlie Kloss may have had the looks (and jewelry) to pull off classic Hollywood, but Kirsten had the dress. Kirsten came with some jewelry firepower of her own. 

With a diamond scroll-like flowery necklace and earring as well as diamond earrings, Kirsten showed timeless fashion on the red carpet for the Oscars.

Diamond Scroll-like w/ flowery necklace & earring

Diamond Scroll-like w/ flowery necklace & earring

NICOLE KIDMAN

Emma Stone stole the show with a nude/champagne dress, but it was Omega spokeswoman Nicole Kidman who also wore a champagne dress with pride at the Oscars. While her dress was relatively understated, her jewelry choices were deliberately colorful. With Red/Purple/Pink Long hanging Earrings, she brought attention to her shimmering jewelry and this choice of multi-colored reds/purples was a dramatic contrast with her champagne dress.

Nicole Kidman wore Red/Purple/Pink Long hanging Earrings for the Oscars.

Nicole Kidman wore Red/Purple/Pink Long hanging Earrings for the Oscars.

RUTH NEGGA

Diamonds and rubies have long been a stunning jewelry pairing. Ruth Negga tapped into the timeless pairing with her whimsical headband and earring pairing. While we don’t have any ruby headbands currently at Burdeen’s, we do love the pairing of diamonds and rubies as they go with any outfit, any skintone, any time.

Ruth Negga

Rubies & Dia are classic, elegant & timeless

TARAJI P. HENSON

Now, how could we forget Taraji P. Henson? After a moving performance in Hidden Figures, she stunned on the red carpet with her Mesh Diamond Choker paired with an Emerald and Diamond Ring.

Taraji P Henson

Taraji P. Henson – Mesh Diamond Choker with Emerald & Diamond Ring

 

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IWC tears it up at this year’s Oscars

Why let Traci have all the fun? This year, there was plenty of watch-spotting to do at the Academy Awards and IWC definitely made its presence felt. Thanks to the amount of brands that we carry, many times we carry the exact watches that the men (and women) are wearing on the red carpet.

DAMIEN CHAZELLE

Damien Chazelle - JLC Master Grande Ultra Thin

Damien Chazelle – Jaeger-LeCoultre Master Grande Ultra Thin

Best Director-Winning Director Damien Chazelle, who won for La La Land, wore a Pink Gold Jaeger-LeCoultre Master Grande Ultra Thin Small Second. At only 14.5 mm thick, this understated piece stands in direct contrast to the deliberately overstated watch choices stars often wear. Rather than choosing a watch with multiple complications, he simply chose the JLC with small seconds and called it a day. We’ve actually had some experience with this watch and carry them with moon complications, day-dates, perpetual calendars, and more.

DEV PATEL

Dev Patel - IWC Portugieser Automatic

Dev Patel – IWC Portugieser Automatic

Multiple stars on the red carpet jumped on the IWC train. Since at least 2015, Dev Patel has been wearing IWCs and this year was no different. While he didn’t show off his wrist to see the exact model, we would pair Dev with a Portugieser Automatic IW500704. With a black croc strap and a white dial and gold Arabic numerals, this watch would have perfectly set off his cream tuxedo. He’s shown preference to this IWC in the past and it appears from faraway shots that 2017 was no different.

Mahershala Ali - IWC Da Vinci Chronograph

Mahershala Ali – IWC Da Vinci Chronograph

MAHERSHALA ALI

While Mr. Patel looked good with his Portugieser, the most prominent IWC wearer was Oscar winner Mahershala Ali who wore a Da Vinci Chronograph. For once, our floor actually overshot Hollywood!

If Mr. Ali’s limo somehow forgot his watch and needed the perfect pairing for his tux, we would have suggested an IWC Portugieser Perpetual Calendar in blue. With a similar blue face, brushed metal dial and many more complications than Mr. Ali’s actual choice, the Perpetual Calendar is a watch that would put most collectors to shame in any setting – including Hollywood’s most famous Red Carpet.

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Traci’s Fashion Tips: 2017 Grammy Awards Jewelry Fashion Takeaways

Traci's Fashion Tips

At Burdeen’s Jewelry, we are surrounded by the most sumptuous jewelry, every single day! It’s something that we truly love to be around. We sometimes forget how lucky we are! However, when I was watching the 2017 Grammy Awards this past Sunday night, I kept seeing pieces of jewelry on these most famous celebrities, that we actually carry in our store!

We may not be attending big award shows like the Grammy’s, but we all LOVE to wear breathtaking pieces of jewelry with a simple dress, for a special event we may be going to ! And, something to never forget…nothing looks HOTTER, or more fashionable, then putting on stunning pieces of jewelry with skinny jeans, an amazing top, and a pair of boots or high heels.

Enjoy taking a look at some of the pieces that look SO CLOSE to the ones being worn by the famous and rich all over TV, magazines, and the big screen. I would LOVE to help YOU bring these looks to “real life!” Call me or email me at traci@burdeens.com to set up a personal shopping appointment at Burdeen’s Jewelry.

Let’s make your Saturday Night, casual outfit, hotter than ever! I’m looking forward to spending time together!

Warmest Jewelry Wishes,

 

Traci Capp

 

 

Adele with a broach and earrings

Adele with a yellow gold broach and earrings

Jennifer Lopez with Diamond Studs and a Diamond Bracelet

Jennifer Lopez with Diamond Studs and a Diamond Bracelet

 

Rihanna with Chandelier Earrings and Stacked Diamond Bracelets

Rihanna with Chandelier Earrings and Stacked Diamond Bracelets

Heidi Klum

John Shearer/WireImage – Heidi Klum in a Hoop Earring

 

John Shearer/WireImage - Carrie Underwood in Hoop Earrings

John Shearer/WireImage – Carrie Underwood in Black Diamond Hoop Earrings

 

Jordan Strauss/Invision/AP - Demi Lovato

Jordan Strauss/Invision/AP – Demi Lovato in a yellow gold & diamond open teardrop earring

Alberto E. Rodriguez/Getty Images for NARAS - Skylar Grey with a matching Burdeen's Jewelry Tassel Necklace

Alberto E. Rodriguez/Getty Images for NARAS – Skylar Grey with a matching Burdeen’s Jewelry Tassel Necklace

 

 

Paris Jackson with a pair of Sapphire Earrings

Paris Jackson with a pair of Sliced Ruby Sapphire & Diamond Earrings

 

 

Steve Granitz/WireImage - Tori Kelly with Chandelier Earrings

Steve Granitz/WireImage – Tori Kelly with Yellow Gold Chandelier Earrings

 

 

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Avenger Hurricane 12-Hour takes a gorgeous watch, makes it legible

Hurricane 12H

Here at Burdeen’s Jewelry, as an Authorized Dealer of several brands, we get the chance to see just about every single special edition watch that comes through Baselworld. It’s enough to make just about any watch enthusiast drool. One of the watches that we’ve been lucky enough to obtain is the Avenger Hurricane – both of ‘em.

What sets the Hurricane apart from other Breitling Avengers, and frankly, the similarly-sized Super Avenger is its case. The Hurricane is made out of a material called Breitlight. It’s a resin that’s six times lighter than stainless steel so even a 50mm watch like the Hurricane feels especially light on the wrist compared to Super Avengers and other Breitlings.

Plus, it’s about as scratch resistant as a black watch will get. Unlike PVD or any other black case, this is no black coating over stainless steel – this thing’s black through and through.

Avenger Hurricane 24, we hardly knew ye 

For all of one week, the Avenger Hurricane 24 graced the Burdeen’s Jewelry Breitling case with its presence. Nevertheless, wth its black dial and yellow accents, this watch was a looker! Thanks to its 24-hour dial, it was anything but ordinary.

When you’re taught how to read an analog watch in elementary school, one of the very first things you’re taught is that 90-degree angles equates to 3, 6, 9 and 12 o’clock. However, with a 24 hour dial, all of that learned behavior is turned on its head.

It’s not all that difficult to get used to, but it is a challenge – especially if you’re a watch collector. Switching between watches daily can be an immense challenge if you glance at a 24-hour watch, where what looks like 3:15 is actually 6:15. It’s disorienting for the first hour or so every time you put on the watch. Still, oh my god, is the Avenger Hurricane 24H a good looking watch! The black on yellow strap accentuates the black Breitlight case perfectly and the understated yellow accents on the dial make it the perfect sporty watch for any situation.

Thanks to its good looks and the buzz surrounding the watch, it was summarily picked up by a lucky Breitling enthusiast.

24H? We don’t need no stinking 24H!

If you love the looks of the Avenger Hurricane, the feel of Breitlight, and the color yellow, we’ve got the Avenger Hurricane 12-Hour right here in Buffalo Grove. Unlike the 24-hour version, the 12H ditches the understated black dial for a full-on yellow dial. Plus, there’s no issue with reading this watch at a glance. Breitling made the decision to drop the 24-hour dial for a traditional 12-hour one and it makes it oh-so-much easier to read at a glance.

While it also ditches yellow strap for an all-black strap, this is a watch that will grab attention. Plus, we foresee that Breitling will limit production on this watch just as much as they have on the 24-hour version. While they know that they have a hit on their hands, they’re certainly not going to dilute it by overproducing the watch.

For more information about the Avenger Hurricane 12H or to test it out for yourself, contact Burdeen’s Jewelry at 800-656-0414.

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A tale of a Rolex, an Endurance Race & a Winner

24 Hours of Daytona

24 Hours of Daytona

So here we sit in Hour Nine of the 2017 24 Hours of Daytona – one of the Premier road races in North America. What sets this race apart is not the face that it’s one of the oldest Road Races in the United States; it’s not that it marks the unofficial beginning of the sports car racing season each and every year, it’s the piece of wrist candy that’s given to the winners of each class.

After 24, yes twenty-four, hours of hard road racing, if you’re lucky enough to stand at the top step of the podium, Rolex will give you a brand new gold and stainless steel Rolex Daytona as part and parcel for winning the Rolex 24. It’s an unbelievable prize that is coveted in most every professional racing circle.

After all, the Venn Diagram between sports car racing enthusiast and Swiss Timepiece enthusiast has way more overlap than the typical ones you drew in Statistics Class. If you meet a sports car owner, be it a Porsche, Ferrari, Lamborghini, Corvette, McLaren, Aston Martin, or any other owner and have them show you his wrist, and chances are, there will be some sort of gorgeous chronograph, be it Breitling, Rolex, IWC, Patek Phillippe or any other well-known Swiss watch brand.

A fable from the Rolex 24 of Daytona

There is one story that was popularized by the racing blog One Hot Lap about a Rolex, a winning race car driver, and the 24 Hours of Daytona.

Back in 2013, in the waning days of the GRAND-AM road racing series, before its unification with the ALMS, NASCAR-owned GRAND-AM had one and only true marquee endurance race – the Rolex 24. While the ALMS featured the fastest, highest-tech Hybrid P1 Prototypes, P2 prototypes that were still faster than the fastest GRAND-AM Daytona Prototypes – all welcome at the 24 Hours LeMans – GRAND-AM still had the 24 Hours of Daytona.

Plus, GRAND-AM had a little-known, and little-cared for alternate fuel racing Class named GX. This class had all of two cars racing in it in 2013 – a SKYACTIV-D Mazda6 which ran diesel and a privateer Porsche Cayman which also ran biodiesel. Despite the thin competition, there is still 24 hours of racing to do.

With an all-but-guaranteed win, a Porsche Cayman, the Napleton Racing team nonetheless pushed through 24 hours of trials and tribulations and beat the Mazda factory team. For their troubles, Dr. Jim Norman and the rest of his teammates were presented stainless steel Rolex Cosmograph Daytona 116520s by none other than then-president of Rolex, Patrick Heiniger.

Rolex 24 Rolex Daytona

Rolex 24 Rolex Daytona from the 2012 24 Hours of Daytona

The next day, he took it to a jeweler near his house to have a link taken. Well, upon hearing such an amazing story, the jeweler was not impressed. According to Dr. Norman’s own story:

A Rolex, a Link, a mistaken identity & a jerk

“The jeweler re-sizes it for me and charges me $8. I say “Wow, 8 bucks, that’s not very much.” The manager lady says, “well, if it were a REAL Rolex we would charge you more!” I chuckle and say “it IS a real Rolex.” She says, “Nope it is not…We know Rolex watches and this is definitely a fake.”

Dr. Norman’s retort: “Well, I guess you don’t know these as well as you think!”

Hearing this, the Jeweler says, “I’ll bet you bought that watch in New York.”

“Nope” Dr. Norman says, “I haven’t been to NYC in some time.”

The jeweler replies, “I’ll bet you $1000 you didn’t buy that from a real Rolex dealer.” Dr. Norman says, “I won’t take that bet, because you are right, I didn’t buy this from a Rolex dealer.”

“AH HA!” the Jeweler exclaims, “It IS a fake!! Where did you get it??”

“I got it in Daytona this past Sunday.” “HA! I am right!” the Jeweler shouts. “I know all the Rolex dealers in Daytona, and none of them are open on Sundays!”

“Maybe I didn’t get it from a dealer,” Dr. Norman smugly states.

The jeweler turns and says, “Well then tell me, who DID you get this ‘Rolex’ from?” “Well, I stated calmly and coolly, I was presented this beautiful timepiece from the President and CEO of Rolex Watches while standing on the podium at the Rolex 24 Hours of Daytona.”

“OH, Sure!” he says, “And I’m Santa Claus!!”

Sometimes, Santa Claus comes at the end of January. And some jewelers don’t have the best eye for a genuine Rolex Daytona – especially ones with the Rolex 24 inscription on the back.

Here at Burdeen’s Jewelry, we know our racing and we know our Rolexes. Had Dr. Norman shown up in Chicagoland, our horologists would have been drooling over his one-of-a-kind Daytona won at none other than the 24 Hours of Daytona. Congratulations, Dr. Norman and that is one heck of a story! As for this year’s race, it’s turning out to be quite fun.

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