Looking into the Eyes of The Hulk

Hulk within a Hulk

The Incredible Hulk is a brand that’s surrounded in a mystique that transcends its pulpy comic book origins. Tapping into the Dr. Jekyll/Mr. Hyde mythos, The Incredible Hulk is ultimately about a man who’s tortured by an animalistic nature that he can’t control.

Yet while Mr. Hyde wanted to turn into Dr. Jekyll, Bruce Banner often did anything in his power to retain control of his emotions and keep his human form. The funny thing is, as readers of the comic book, the beauty of The Incredible Hulk’s form is not lost on us.

The Incredible Hulk represents the absolute zenith of the human form – beyond the tools that nature gave us – and gives us a literary glimpse of what an unchecked science can do to the human body – even if it ultimately creates something beautiful, if destructive.

The Incredible Hulk and The Rolex Hulk

So, what does this have to do with high-end watches? There is a tenuous connection between what the comic book gave us and with what designers from Rolex, Audemars Piguet, Omega, Breitling and the like do every day. Ultimately, what we wear on our wrist is beautiful at the expense of practicality. It’s unchecked science – what do we need with a tourbillon, after all, but to marvel at its over-engineered beauty?

The Rolex Submariner Hulk 116610LV began as a successor to the beloved 16610 LV ‘Kermit’ with its green bezel and black dial. This time, in 2010, Rolex went all-in with the color green and unlike the 16610 LV Kermit before it, the Hulk benefits from a ceramic dial, so the green will never fade – much like the green from our giant, gamma-irradiated friend.

Right now in our case, we have a prime example of piece of artistry on one of today’s most beloved watches. This time, it’s a Hulk within a Hulk, if you will – a 116610LV with The Incredible Hulk painted on the dial. While we tried to track down the artist, this timepiece seems to be one-of-a-kind as even the previous owner did not know who the artist was.

Plus, this was not a Bamford original. Since our partner store B. Young & Co. is a Bamford Authorized Dealer, we would know if this was one of their watches, but it’s not. Instead, it’s a piece of functional art where the artist him (or her?) self is lost to time.

Even if we don’t know who painted the dial, the level of expertise is still there. The Hulk within a Hulk is still there for all to ‘Marvel’ at. Whether you’re the wearer, a person in the room, this Rolex Hulk will surely garner attention – maybe just as much as a one-ton green superhero.

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AP Royal Oak stands as a classic due to unique styling

What's so great about AP Royal Oaks

The Audemars Piguet Royal Oak is one of the most iconic watches on the market today. It’s AP’s standard-bearer with over 40 years under its belt and with that type of heritage, it’s right up there with the Rolex Submariner, Breitling Navitimer and Omega Speedmaster as one of the most recognizable Swiss timepieces on the high-end timepiece market today.

From its octagonal case, to its hexagonal exposed screws, this watch is a bold statement on anyone’s wrist. Its chunky design has made it a favorite of people as varied as high-end watch collectors to professional athletes and musicians. This is a watch that appeals to everyone – so long as you can afford its point of entry.

What makes it so desirable?

Once you get a Royal Oak on your wrist, it just simply feels different from other watches. Much like Breitling, a Royal Oak has a heft that tells the wearer that it’s there. While some watches like Patek Phillippe, Baume and Mercier, and Jaeger LeCoultre pride themselves on creating ultra-light and thin watches that require a different type of watchmaking to carry out, Royal Oaks pride themselves on their impressive size.

It’s not bad, but it’s a certainly a different experience from any Rolex or Omega on the market. These timepieces demand respect from everyone – including the wearer.

Big Bang vs Royal Oak

Pretenders aplenty

If imitation is the highest form of flattery, then the Hublot Big Bang is a watch that has the Royal Oak on as highest of pedestals. Why? It’s because the Big Bang has combined many styling elements that are reminiscent of the AP Royal Oak.

With its oversized case, exposed screws, Big Bangs are very reminiscent of the distinctive Royal Oak styling. That said, Hublot just strayed far enough away to carve its own niche – keeping the case and exposed screws circular rather than octagonal/hexagonal like the Royal Oak.

However, if a watch collector or even a lamen doesn’t see them resemblance, then there’s something wrong with their eyes. However, given Hublot’s quality, the Big Bang can make a nice stand-in as the prices start at $8,000 for a nice preowned model compared to double that for a nice preowned Royal Oak.

Bulova vs AP

In addition to the Big Bang, Bulova made an homage watch in the 1970’s that was so close that it stands a legendary homage with a disputed backstory involving the very creator of the AP Royal Oak – Gerald Genta – once a designer at Bulova before joining Audemars Piguet. While Genta designed the Royal Oak after he departed Bulova, the copycat Royal Oak stands as one of the most sought-after homages of all time due to how close the design is.

Go ahead and try to find one of these Bulova “Royal Oaks” in mint condition. We dare ya! We don’t think you’ll be able to – even with the power of the internet on your side. Plus, why would you – when you can have the real thing!

Royal Oak vs. Royal Oak Offshore

No matter how close a design may be, there’s only one Audemars Piguet and there’s definitely only one Royal Oak. Well, make that two. While the original Royal Oak is a watchmaking classic, the Royal Oak Offshore is truly the one that has garnered so much attention in music and popular culture in general.

The Offshore features a larger and thicker case. While standard Royal Oaks go from 33 mm for women’s quartz models up to 44 mm with a tourbillon, Royal Oak Offshores feature cases start at 42 mm. While the measurements are a mere 2 millimeters apart – with the larger going to the standard Royal Oak, the Offshore wears much larger on the wrist thanks to its thicker case.

As a result, it is a watch that wears somewhat similar to a Breitling Super Avenger, or dare we say it, the Hublot Big Bang. In other words, a large wrist may be required for a Royal Oak.

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Want the perfect gift for a car enthusiast? BRM is it

Best Gifts for Racing Enthusiasts

Some watches are meant for fashion, others are meant for pilots, there are others meant for racing

If there’s ever a watch company that understands the link between car/racing enthusiasts and Swiss watch wearers, it’s BRM. From carbon fiber construction to watches with checkered flag elements to special edition watches inspired by Corvette Racing, Gulf Racing and Fiat Abarth, BRM is a brand that understands its target demographic and their desires.

In regular life, orange and baby blue wouldn’t be caught dead together, but somehow, on a Gulf race car or anything inspired by a Gulf race car, these colors just work. While several watch manufacturers have integrated Gulf Racing colors including Tag Heuer and several smaller independent brands such as Maurice de Mauriac, we would argue that no one has used the Gulf colors quite as well as BRM.

That orange and baby blue is not for the faint of heart, but neither is the loud yellow from Corvette Racing. Yet, somehow, it just works with the BRM and their decidedly attention-grabbing styling. With massive circles to denote the 12, 8 and 4, tri-color straps, these watches will surely command a room better than your traditional Rolex or even a 50-plus mm Breitling.

While you don’t get a proprietary movement with a BRM watch, you do get a movement that has stood the test of time. The BRM Racing V12-33-GU-N-AG-1 Gulf Racing Chronograph uses the battle-tested Valjoux 7750 – a movement that has found itself in watches as varied and prestigious as Breitling, Baume & Mercier, Tag Heuer, Bell & Ross, IWC, Sinn, Tudor, Omega and more. So while it may be off-the-shelf, it will surely stand up to whatever you throw at it.

If you’re a racing fan and you want a watch that will surely stand out in a crowd, then the BRM Racing V12 Gulf Racing Chronograph or even its baby brother, the BRM Gulf V6-44 is your answer. With loud colors courtesy of Gulf Oil and a loud face courtesy of BRM, this watch will surely turn heads – and isn’t that ultimately what you want in a Swiss watch?

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International Watch Company Comes to Burdeen’s Jewelry!


At Burdeen’s Jewelry, it’s hard to pick just ONE watch brand. We thought we’d complicate the decision even more by adding yet another AMAZING watch brand to the mix – one with a backbone for conservation efforts around the globe. From their historic headquarters in Schaffhausen, International Watch Company (IWC to those who know the difference) has established an international reputation with its passion for innovation and technical inventiveness. Their product families appeal to a variety of temperaments and passions. Their support of global landmark projects in response to environmental challenges make them the perfect fit for Burdeen’s Jewelry and their north shore clientele.


“We are excited to be an authorized retailer for IWC. IWC watches are sought after timepieces for a number of reasons including their tradition, their reputation and their craftsmanship. In addition, we believe in making a difference in our community and IWC’s commitment to environmental and social responsibility aligns well with the Burdeen’s mission.” Matt Burdeen


IWC is complemented in our showroom by Chopard, Breitling, Omega, JLC and UN. In addition to our new selection of watches, we carry a large selection of pre-owned timepieces, making Burdeen’s Jewelry THE place to shop for your next watch. To learn more about Burdeen’s Jewelry and purchase IWC watches, visit us online at Burdeens.com or call 847.459.8980.

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Celebrating Chi-Town Rising

For what seems like forever, the nation has looked to New York City for the countdown to the New Year.  In 1904, the first New Year’s Eve celebration was held in Times Square and since 1972 all heads have turned to the ball drop counting down the New Year – here in Chicago at 11:00 pm.

This year it’s our turn.  This first-of-its-kind New Year’s Eve celebration called Chi-Town Rising is destined to turn a few heads back to the Midwest, and put Chicago on the New Year’s Eve map.  If you ask us, it’s about time.

As we look forward to this monumental, history making event, the really big question is what do you wear to an epic event?


Whether you’re celebrating at Howell’s & Hood in a lavish Gucci Lurex plisse skirt and silver fox or entertaining in the comforts of your own home in an Elder Statesman Intarsia cashmere jumpsuit, one thing is certain; this is the year of the Rising Star and no outfit is complete, be it at home or out and about, without beautiful jewelry to help you shine bright.

Stop in at Burdeen’s today and choose from our one-of-a-kind custom pieces to celebrate this first-of-its-kind event and shine bright ushering in the New Year like the Rising Star you are.

Visit us online at www.burdeens.com for all your jewelry needs!


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Five Reasons the Kohl Children’s Bangle Bracelets and Necklaces Make Perfect Gifts for Teachers

With Thanksgiving over and the holidays in full swing, it’s time to turn your attention to finding the perfect gifts. The holidays give us the opportunity to show those around us how much we appreciate them all year long. Apart from the usual gift giving to family members and friends, many of us take this time to thank the people in our lives that we entrust with our children; their teachers.

We’d like to offer up 5 reasons why giving the Burdeen’s Kohl Children’s Museum one-of-a-kind bangle bracelets and necklaces to the teachers in your life is a great idea.


Gold Colored Bangle Bracelet and Charms

ONE – Teaching is a difficult job. You don’t go into teaching to make a lot of money. You go into teaching because you want to make a difference. Today’s teachers face many struggles in the classroom every day and they come back day after day because they love your children and they want to make a difference in their lives. You entrust your most precious little people to them every day. Thanking them with something nice is just good karma.


Platinum Colored Bangle Bracelet

TWO – While a Starbuck’s gift card is great, your children are unique, special and one-of-a-kind. Give a gift that is as unique as your child. The Kohl Children’s bangles and necklaces are one-of-a-kind bracelets and necklaces created specifically in honor of the Kohl Children’s Museum 30th Anniversary. Every time your child’s teacher wears this piece, they will be reminded of your child and how special they are.


Create Your Own Teacher’s Gift by Adding Charms

THREE – Teachers give of themselves every day. Giving back is just part of who they are. Giving the Kohl Children’s bangles and necklaces gives back as well. Burdeen’s Jewelry donates 100% of the proceeds to the Kohl Children’s Museum to support their mission that every child deserves to discover the transformational power of creativity and imagination.


Tailor Your Gift For Each Teacher On Your List!

FOUR – The Kohl Children’s bangle bracelets and necklaces are beautiful pieces of jewelry. Whether your teacher is a jewelry person or not, a whimsical bangle or necklace goes with anything from jeans to a night out. Both the bracelets and necklaces are either plated 18k yellow gold or plated platinum and adorned with the Kohl’s growing tree logo. If you want to personalize the item even more, add some matching charms!


Stop In Burdeen’s Jewelry To See Them In Person!

FIVE – At only $30 for necklaces and $40 for bangles, they come wrapped in the signature Burdeen’s cream colored package with a beautiful blue bow, which makes a statement all on its own!

A great gift for the great teachers in your life. You can purchase your Kohl Children’s bangles, necklaces and charms directly through our website at http://www.burdeens.com/children. Purchase yours today and cross the teacher’s gifts off your list!







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What would you do to spend a day in Beyonce’s shoes?


Her $300,000 shoes! These custom stilettos are encrusted in 1,300 diamonds, and set in solid 18K gold! According to Footwear News, Queen Bey made her big purchase for a whopping $312,000 at England’s House of Borgeize. The Princess Constellation Stilettos will be featured in her new music video. Whether it’s a pair of diamond encrusted shoes or an engagement ring you are in the market for, Burdeen’s has over 30 years of designing haute jewels. We pride ourselves on beautiful custom creations and we have a true passion for design. Whether we are updating a family heirloom or collaborating on a modern piece, we will exceed all your expectations on your beautiful jewelry purchase! Make sure to visit Burdeen’s for all of your custom jewelry needs.


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April 2015

Chicago Magazine April 2015 CoverYellow Ring Ad- Best JewelerSheridan Road April 2015 CoverJLC Ad 2Barrington Country April-May 2015 CoverQB March-April 2014 Ad

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March 2015

The Knot Spring-Sumer 2015 CoverEngagement Ad-Best JewelerChicago March 2015 CoverYellow Ring Ad- Best JewelerMIB March-April 2015 CoverYellow Ring Ad- Best JewelerSheridan Road March 2015 CoverGet Used Ad

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February 2015

Sheridan Road Feb 2015 CoverYellow Ring Ad- Best JewelerBarrington Country Feb-March 2015 CoverYellow Ring Ad- Best Jeweler

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